So, you’re ready to invest in a new website for your Edmonton business. Smart move. But with dozens of website design companies in Edmonton all claiming to be “the best,” how do you separate the real deals from the smooth talkers?
Let’s cut through the fluff and get straight to what actually matters when choosing a website design company in Edmonton.
1. Look Beyond the Pretty Pictures
Here’s what you should actually check in a portfolio:
- How recent are their projects? (Hint: web design from 2019 might as well be from 1999)
- Do they have experience in your industry?
- Are their websites still live and performing well?
- Do they handle both design AND development in-house?
Pro Tip: Ask to see before-and-after examples of their work. This shows their problem-solving skills, not just their design chops.
2. Check Their Own Website First
Think about it: if a web design company can’t create an impressive website for themselves, how can they build one for you? Look for:
- Mobile responsiveness (try their site on your phone)
- Page load speed (slow site = red flag)
- Clear navigation and calls to action
- Modern design elements and functionality
3. Understand Their Process
A professional Edmonton web design company should have a clear, structured process. They should be able to explain:
- How they gather requirements
- Their design and development timeline
- How they handle revisions
- Their testing procedures
- Launch and post-launch support
Red Flag: If they can’t explain their process clearly, they probably don’t have one.
4. Verify Their Local Presence
Being local matters when it comes to web design in Edmonton. Look for:
- A physical office address (not just a P.O. box)
- Local client testimonials
- Knowledge of Edmonton’s business landscape
- Face-to-face meeting availability
Pro Tip: Google “company name + Edmonton” and check their local business listings and reviews.
5. Ask About SEO and Marketing Integration
Your website needs to do more than look pretty – it needs to perform. Ask about:
- Built-in SEO best practices
- Local SEO optimization
- Analytics setup and tracking
- Marketing integration capabilities
- Content management systems
6. Evaluate Communication Skills
Pay attention to how they communicate during the sales process:
- How quickly do they respond to inquiries?
- Are their explanations clear and jargon-free?
- Do they ask questions about your business?
- How do they handle project updates?
Red Flag: If they’re hard to reach before you’re a client, it won’t get better after you pay.
7. Get Clear on Pricing and Deliverables
A professional Edmonton web design company will be transparent about:
- Project costs and payment terms
- What’s included (and what’s not)
- Additional fees for extras
- Ongoing maintenance costs
- Website ownership rights
Pro Tip: The cheapest option often becomes the most expensive when you factor in fixes and revisions.
8. Plan for the Future
Your website needs to grow with your business. Ask about:
- Content management system options
- Training for your team
- Maintenance packages
- Future upgrade possibilities
- Technical support availability
Making Your Final Decision
Remember: choosing a website design company in Edmonton is about finding a partner, not just a vendor. Look for a company that:
- Understands your business goals
- Has a proven track record
- Communicates clearly
- Provides ongoing support
- Stays current with web trends
At Innovista Marketing Agency, we tick all these boxes and more. We’ve helped countless Edmonton businesses transform their online presence with websites that don’t just look great – they drive real business results.
Get Your Free Website Consultation and discover how we can create a website that works as hard as you do.
Remember, your website is often the first impression potential customers have of your business. Choose a web design partner who understands the Edmonton market and can help you stand out in our competitive digital landscape.